Summary

• TODAY and investor HTGF confirm a €2.8 million seed round announced on 8 October.
• The company reports more than 3,500 advisers using its meeting and administration tools.
• Claims of five hours saved weekly and higher revenue remain company-reported.

Copenhagen- and Berlin-based TODAY has secured €2.8 million in seed funding to develop AI software for financial and insurance advisers. The company announced the round on 8 October, with High-Tech Gründerfonds and Insurtech Gateway acting as co-leads. SeedX, Lucid Capital and individual investors also participated.

Founded in 2024 by Michael Gackstatter and Artem Demchenkov, TODAY describes its product as a sales operating system that supports advisers before, during and after customer meetings. Its functions include transcription, drafting meeting notes, routine administrative work, assistance with incoming calls and coaching based on customer conversations.

TODAY says more than 3,500 advisers at insurers, distributors and brokers use its software in Germany, Austria and Switzerland. The number is a company-reported adoption figure; the public announcement does not provide an independent audit of active use, deployment scope or retention.

The business is operating in an industry where documenting customer interactions can be as important as conducting them. Insurance and financial advisers may need to record relevant client circumstances, recommendations and the reasons for a decision, depending on the product and jurisdiction. That work creates an obvious opportunity for software assistance, but also makes incomplete or inaccurate records a material risk.

Transcription may reduce the effort of taking notes, although it cannot guarantee that the meaning of a conversation is captured correctly. A system might miss a qualification, misidentify a speaker or turn a tentative discussion into an apparently settled instruction. Where records support regulated advice, firms still need processes for review and correction.

The company’s agents also extend beyond transcription into tasks that can affect customer workflows. A system answering calls or preparing follow-ups needs clear limits on what it may say or do without an adviser’s approval. Permissions, escalation routes and audit logs matter when automated tools interact with business systems rather than merely suggest draft text.

TODAY markets its platform as compliant with data-protection and financial-services requirements. That is a company assertion about its offering, not a regulator’s endorsement of every deployment. Individual insurers and brokers remain responsible for evaluating their own legal duties, information security arrangements and the suitability of particular automated uses.

The funding release contains several commercial performance figures. TODAY says its users save an average of five hours each week on administrative activity, can achieve up to 10 per cent more revenue and capture fifty times more insights from client conversations. These figures have not been presented alongside public independent methodology or controlled customer comparisons.

Time savings and revenue effects should be assessed separately. Automating a meeting summary may reduce staff effort, but extra adviser capacity will not necessarily become additional sales. Revenue depends on demand, the quality of advice, customer retention and the wider market, while a new system introduces subscription and oversight costs of its own.

The company plans to expand within the German-speaking financial market and develop more front- and back-office capabilities. That expansion requires integration with existing customer records and insurance or banking workflows, where a change can have consequences for operational controls as well as employee productivity.

There is also a distinction between coaching an adviser and independently providing regulated recommendations to a client. The public materials support the former as part of TODAY’s product proposition; they do not establish that autonomous agents can substitute for qualified professional responsibility.

The €2.8 million round gives TODAY additional capital to commercialise its software. Its claimed user base suggests market interest, but the stronger evidence of effectiveness will come from measurable, independently assessed workflow outcomes and sustained use under the controls financial firms must maintain.

The investment also leaves open the question of how individual product functions are priced and governed when deployed across a large advisory organisation. Firms considering a rollout would need to test transcription quality across accents and specialist terminology, establish data retention rules and determine which actions require explicit human approval. A provider’s broad compliance assertion cannot replace that customer-specific assessment. The difference between a helpful administrative assistant and an authorised automated financial adviser remains significant in regulatory and operational terms.