Huntress is extending its European reach through a distribution agreement with ALSO, using an established reseller network and cloud marketplace rather than building equivalent commercial infrastructure across dozens of national markets.

Huntress will make its security platform available through the ALSO Cloud Marketplace, giving value added resellers and managed service providers a route to buy, provision, bill, and manage the service alongside products they already supply to customers.

Switzerland based ALSO operates across 31 European countries and says its wider ecosystem reaches more than 140,000 resellers and includes technology from more than 800 vendors. Those figures come from the companies involved, but the scale of the network illustrates why distribution can substitute for a substantial part of a vendor’s own local sales operation.

Huntress combines endpoint, identity, logging, security posture, and employee security products with a staffed security operations service. The ALSO agreement is aimed principally at service providers and resellers rather than enterprises buying directly from Huntress.

European security sales remain local

Smaller and mid-sized organisations often buy cybersecurity through the same local provider managing their Microsoft estate, cloud services, networking, support, or compliance work. A security vendor can therefore have a competitive product without a practical route to many prospective customers unless it becomes part of the channel they already use.

ALSO gives Huntress access to those relationships while handling part of the commercial machinery around subscriptions. The distributor has a sizeable Microsoft practice, allowing resellers to package Huntress around technology environments they already operate rather than creating a separate procurement process.

The arrangement reduces expansion costs for Huntress but gives distributors and service providers more influence over how its products are packaged, priced, and supported. Security marketplaces contain increasing numbers of overlapping tools, leaving vendors to compete for the attention of partners as well as end customers.

Huntress says its international partner ecosystem now spans more than 100 countries and that it protects more than five million endpoints and 15 million identities. Those are company figures rather than independent market measures, but they indicate the scale at which the vendor is trying to extend a managed security model beyond North America.

Managed services are absorbing more of the security stack

The platform includes endpoint detection and response, identity threat detection, security information and event management, security awareness training, and posture management. Huntress adds a security operations centre around those products, giving service providers something closer to an operating capability than a conventional software licence.

That model suits customers unable or unwilling to maintain specialist security teams around the clock. A local managed provider can combine Huntress with its own support and technology services rather than asking the customer to staff separate monitoring, identity, logging, and response functions.

Huntress describes the platform as agentic and its security operations centre as AI centric, although the commercial value of that automation will depend on operational measures such as investigation time, false positives, analyst workload, and response quality rather than the terminology attached to it.

Europe also remains a fragmented expansion market despite the single market. Language, procurement habits, tax, local regulation, billing arrangements, and support expectations vary by country, making the infrastructure around a product nearly as important as the product when a supplier enters several markets at once.

Distribution absorbs part of that complexity, while the reseller retains the direct customer relationship. The vendor in turn loses some control over presentation and sits inside a catalogue where a partner may be able to choose between several competing technologies.

Huntress and ALSO have not published revenue or partner targets for the agreement, so its commercial impact will only become visible after deployment through the marketplace. What changes immediately is the route to market: Huntress can now enter 31 European countries through infrastructure already built to sell and manage subscription technology locally.